Individual website owners and bloggers usually can’t afford to pay SEO (Search Engine Optimization) companies to optimize their sites so that they reach the top of the search engines, however there are a lot of things that you can do yourself to improve your page rank and publicize their sites.
Here’s some tips
1. Plan your site for optimization from the beginning.
Start by choosing a domain name that includes words that could be considered important keywords for your site. For example, if you are creating a gardening site it would be great to have the word garden or gardening in your domain name. Use keywords when you create pages on your site too. A sub page of a gardening site might be called rosegardening.html .
Titles of posts in your blog – if your blog is for a specific niche should also contain keywords that pertain to the post and to the theme of the site itself.
2. keep search engines in mind as you design your site
Search engines use the text on a site to figure out what the site is about, and in part, where to place it on the search pages. If you use photos on your site always use the alt text tag to describe what the photo is about. This will make the search engines spiders and robots job easier.
Sites designed with flash format are difficult for search engines to navigate and index, as they don’t contain much text for the search engines to use to classify the site.
It’s also been said that long strips of java script might be better put in an external file that is called upon from the main page or CSS style files.
3. Each page of your site should have it’s own title tag
It’s very simple to make sure that each page has a title – simple use a Meta Title tag in the header for each page, and individually give each page it’s own title. Search Engines look at the title of each page as being one of the most important factors in telling it’s robots and spiders what the page is about. As per my earlier example if you created a gardening site and you talked about different types of plants on the various subpages you would want each page to have a title that contains information about the plant that is being discussed in the page. For example a sub page of the gardening site my have the title “Growing Daisies” if it discussed how to grow daisies.
Title tags should also contain important keywords that will help people find that specific page on your site when they are using a search engine. Think about what words you would choose to search for the type of information that your page is about and use some of those words in the title.
The main page of a gardening site might have a title tag – “Gardening- plants for the garden, gardening tips, and gardening FAQ’s”
4. Be sure to add a description tag to each of your pages:
A description tag is as important as the title tag. The first couple of sentences on your page should summarize what the page is about using important keywords and search phrases that you think people would use when searching for that page.
A gardening sites description tag might say “XYZ Gardening provides information to gardeners about growing plants in the garden, plant profiles, gardening tips and advice.”
5. Put your keywords into headers and headlines on your page.
Search engines give high value to the use of header tags on a page. Header tags are used to enclose the title of an article or as a sub heading in a page. I can’t write the full code here but the tags are H1 H2 H3 H4 and so on. The headline of your page should have a H1 header tag around the words.
Good blog themes often come with CSS style sheets that incorporate important items like header tags into the theme. You shouldn’t really have to think of this feature on a well made blog theme, but if you are writing and designing your own site or theme please remember that header tags are very important.
Please remember that article titles and sub-headings within an article or page should contain important keywords as well. Use words that best describe the content of the article or page when you make a header tag.