Merry Christmas

Wishing all of my readers a wonderful holiday season! Merry Christmas. I hope that all of you have managed to have a great holiday season and spent some time with family and loved ones.
Enjoy!

FTC moves to require disclosure for paid word of mouth marketing

The Washington Post published an article on December 12, FTC Moves to Unmask Word-of-Mouth Marketing which states that the Federal Trade Commission made a statement on Dec. 11th regarding word-of-mouth marketing campaigns where people are compensated to promote products to their peers will now have to disclose those relationships.

It’s not known exactly what […]