Adsense Pros and Cons
People that have had a website for awhile and are getting some hits on it but not really making any money, may want to consider using AdSense advertising.
We will look at some of the pro’s and con’s to this type of approach to advertising on the internet. AdSense has definitely hit the Internet like something from another planet and people are very excited about it everywhere. However, there are some negative points to consider about using Adsense.
AdSense is generally a great tool for webmasters. Because you don’t have to be concerned about raising enough money to keep your site making a profit, or worry about keeping them online.
Webmasters using AdSense don’t have to focus on those type of worries, but instead they can concentrate on their page content and ways to make it great. The emphasis for them is on high quality articles that are associated with keywords or keyword phrases that will untimely help increase your website traffic.
You can also, work with Adsense to better customize your website color theme, size and article placement, and this will allow you to come up with the best format that you like, plus it will help to increase your profits.
People appreciate the way AdSense works to bring in a consistence source of income to your site. By keeping your website full of high quality, creative content and keeping it current; is a great way to begin a profitable business that will last. A lot of people are doing just that nowadays with AdSense, so it’s become sort of a business in itself.
It’s also a great program because you can have the same account advertising on all your pages. This is great for webmasters wit a lot of content because it means they don’t have to create many accounts unnecessarily.
But as stated, above, there are some negative aspects to advertising with AdSense and here’s a small list of such cons.
The main negative aspect that you should be most concerned about is if Google closes your Adsense account. Most of the time this happens because of so called “click fraud”, which means somebody would be producing artificial clicks on your page.
There’s one really nasty side to this and that is, it doesn’t have to be you making those artificial clicks.
It could very well be your competition doing this in order to shut you down, or the competitor of whoever is advertising on your page, looking to drive their marketing costs up.
The earning AdSense brings you are by no means constant. For many it is very sporadic at times. Anything you do to your site could end up being a big mistake and may cost you a great deal of money. It’s that kind of pressure that has a negative impact on you.
First of all, you constantly need to make sure your site is in the spotlight of search engines when people are searching for whatever it is your site is about.
You need to accomplish this so you will get more visitors, which means you will have a better chance of creating revenue.
Finally, another major problem is that you constantly have to feed your site with better and better content. Depending on what your website topic is about, keeping it current can be relatively easy to accomplish or it can be very difficult to do. This is often why the services of a copywriter are employed to generate more and more content.
Webmasters that write their own original material, should study the topic thoroughly, so that when they begin to write the article, they will be able to relay the information in their own words and share their personal opinions and insights.
These are the pros and cons of using the AdSense network for generating profits through advertising. Now the choice of whether or not these will work for you is yours.