Google Adwords campaign can produce amazing results and can show its true potential in online marketing when you know how to take a proactive stance against failure by not simply ‘waiting’ for an outcome or thinking of this as a one-time project.
Making the most out of ad campaigns belongs to the experts domain since they have already perfected their techniques in getting results with their work but you can also produce your targeted result without having to equal the same amount of skillfulness through basic knowledge on keyword-copy combinations and making sense of its principles.
The Definitive Guide to Google Adwords author, Perry Marshall, presents some information and tips specifically on observing, plotting, and analyzing your ad campaign’s progress and tells you exactly how to direct your campaign the right way. The hard work has already been done; many Pay Per Click masters have shared their tips and strategies for optimizing campaigns and there is a very simple process to getting started on optimizing your own Adwords program.
You can begin by creating content-rich landing pages. Make sure that the landing page the page that you want visitors to come to when they click on the ad is full of quality information, is rich in keywords, and that it relates specifically to the offer or incentive you featured in your ad. This allows you to keep cost-per-click for your keywords at a minimum and people will not have a hard time looking for your page in the Google search results.
Second, check your usage of any negative keywords in your campaign ad. These negative keywords pertain to those that usually send in your site unnecessary or wrong kind of traffic. To firm this up, if your business is selling of gardening books and tools — you would not want to receive or attract visitors who wanted free gardening tips and events especially if your site is not offering them at all. Eliminating the words ‘free’ and ‘events’ from your list when using the Google Adwords Keyword Selector Tool will ensure your results are highly targeted and relevant to the market you are trying to reach.
Third, you can go through the ads of your competitor regularly. This can be done by ensuring that your ad does not resemble or is in no way similar to your competitor’s; otherwise, you could be giving away a bug chunk of your qualified traffic to them.
Finally, in presenting a similar information, you may conceptualize a creative ad copy and present this using a distinct angle; a good way to do this is through the use of action-oriented words in the headline wherein main words are typed in all-caps to ensure impact from the readers. You can also get other benefits from monitoring your competitor’s ads regularly; it helps you to find out which keywords may perform better than the others and vice versa.
Google Adwords campaign is an important and on-going process that produces more click-through rates (compared to your competitors) with proper optimization and fine-tuning strategies. Use any of these strategies to make sure your Google Adwords campaign is performing well and getting the results you want.