A good majority of people are on the internet nowadays. Today almost every company has an online presence, selling music, insurance, tvs, clothing etc.

But if we don’t know a site to go to for a product, what do we usually do to find a suitable site? We use a search engine to help find our results, but usually we’ll look at the first few results, and maybe the next few, then move on -so its become something of a race to try and get to page one on Google. But how do you get your business to page one on Google? This is where SEO comes in.

SEO stands for ’search engine optimisation’, which is basically where your website is tweaked and maintenanced to make sure you can bring in a maximum amount of visitors to your site, which in turn will help you power your way up the rankings. So how is this done? Search engines such as Google work on the ‘key words’ that you type into them to help you find what your looking for. Knowing what the most searched for phrases are important, as you can optimise the site to include those words, making yourself more likely to be found undernieth them. Search engines penalise for over using a phrase, but dont under use it either. Have as many keywords as you want, but have a select number to really focus on, usually the ones that get typed into a search engine the most. The keywords can also vary from page to page on the website, to get a certain page to page one status on a search engine, so customers can go straight to the product page. Search engines know about  the keywords stored on websites and individual pages by sending their search engine robots, known as ’spiders’ to view the search engine and a few of the site pages.

So in general, SEO can help get more people to see your site, which can lead to more people buying from you and a increase in business.

Interested in finding out more about SEO or giving your site an SEO review? Click on the links to find out more

Related Reading:

SEO Help: 20 Search Engine Optimization steps to get your website to Google's #1 page

SEO Made Simple: Strategies For Dominating The World's Largest Search Engine (Volume 1)

The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)

Search Engine Optimization Secrets: SEO For 2011 (Search Engine Optimization Learning Series - A Kindle Bestseller)

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

The validity of the HTML code is a very important aspect of web site promotion, but many webmasters overlooked it.

Do you know what is valid HTML code?

Most web pages are written in HTML. Every document witten in HTML is supposed to follow these rules because HTML has its own grammar, vocabulary and syntax like very language.

Those does not follow the official rules is called invalid HTML code. HTML is constantly changing like any language. It’s very easy to make mistakes as HTML has become a relative complex language.

Why is valid HTML code important?

Search engines will find the relevant content of your web site via parsing the HTML code. If there is errors in your HTML code, search engines might not be able to find everything on the page.

The crawler programs of search engine obey the HTML standard. Only if your pages are compliant to the HTML standard can they index your site. Make sure that there is no mistake in your web page code, or they might stop crwaling your web site and lose what they’ve collected so far because of the error.

Although most major search engines can deal with minor errors in HTML code, a single missing bracket in your HTML code can be the reason if your web page cannot be found in search engines.

If you miss some important tags, of close some tags improperly, search engines might ingnoe the complete content of that page.

How can you check the validity of your HTML code?

Luckily, you can have free services to check the validity of your HTML code. The most common HTML validator is the W3 HTML Validator.

It is a service to check HTML documents for conformance to W3C HTML and XHTML recommendations and other HTML standards.

The validator will tell your what errors are on the page when you enter the address of a web page on this page.

Although not all HTML errors will cause problems for your search engine rankings, some of them can keep web spiders from indexing your web pages.

Valid HTML code is very helpful for search engine spiders to index your site, so you should be sure that you have corrected the biggest mistakes in HTML code.

Related Reading:

SEO Help: 20 Search Engine Optimization steps to get your website to Google's #1 page

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

Search Engine Optimization (SEO) Secrets

Search Engine Optimization Secrets: SEO For 2011 (Search Engine Optimization Learning Series - A Kindle Bestseller)

The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

Do you want to increase your SEO skills, here are 10 tips on how to optimize your website to ride up the search engine rankings.

Be bold

Use the tags around some of your keywords on each page once or twice, do NOT use them everywhere the keyword appears.

Deep linking

Make sure that you have links coming in to as many pages as possible. The search engin will think that your websites have a lot of worthwhile conten when it finds other websites are linking to different pages on your site. The search engine will consider that your site is a shallow site of little value or your links were just generated by automation instead of by the value of your site if you have all your links come in to the home page.

Newsletters

Offer articles to ezine publishers that archive their ezines. The links are available for many years in their archives.

Become a foreigner

Try to get a business address in one of the foreign countries. Both Canada and the UK offer many directories for websites of companies.

Multiple domains

Search engines usually list only one page per domain for any given search, and you might want two or more. Also, only home pages are accepted by directories. So when you have several topics, it might be worth having serveral domains to support their own websites.

First come, first served

Search engine robots will only follow the first link they find to any particular page and they won’t follow additional links to the same page. Please also include text links in your navigation bar when you must have image links, and make sure that the text links show up first in the source code.

Not anchor text

Don’t overdo the anchor text. As the anchor text are looking the same, you shoulld not overdo it, otherwise it may make your inbound links look like automation.

Titles for links

Links can get titles, too. It can help visually impaired surfers to know where you are sending them via making titles for links. Furthermore, some search engines figure this into their relevancy for a page.

Article exchanges

You’ve heard of link exchanges, article exchanges are like link exchanges, only much more useful. You publish others’ article on pudding pops with a link back. They publish your article on the top ten pudding pop flavors in other country with a link back to your site. You both have content. You both get high quality links.

Site map

A big site needs a site map, which should be linked to from every page on the site. With the help of a site map, the search engine robots will find every page in two clicks. A small site needs a site map, too. A small site map is also called the navigation bar.

There is a lot more to do with search engine optimization, and there are always more details when looking at an individual site. But these tips should help any website significantly improve its rankings.

Related Reading:

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

Building Findable Websites: Web Standards SEO and Beyond

The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

Search Engine Optimization: Your visual blueprint^TM for effective Internet marketing

The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)