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Archives for November 2008

Search Engine Strategy Basics

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How much you succeed can be directly tied to how much SEO work you do, good internet marketers know that SEO is very important.

Using SEO techniques you can ensure that your website comes up at the top of searches and you get a ton of new traffic to your site. The process of SEO involves choosing the best keywords for your website content.


In this article we’ll show you several key ways that you can optimize your site for search engine spiders.

  • Know all your keywords and make sure you use them not only in titles but in content too. Doing this will make sure that your niche specific keywords will come up high in the search engines when people are using them in searches. Having your site show up in search results will get you way more traffic.
  • When designing and building your website, make sure that your keywords are in your web page headings and sub-headings.
  • Have high quality, unique and fresh content on your website. Duplicate content can result in your website being penalized by search engines. Having fresh content means that your website will get indexed by search engines and more people will visit your website because you have useful content on your website.
  • Submit your site to lots of web directories. This will help your site get found more easily by search engines.
  • Make links with other sites that are similar. In and Outbound links can greatly improve the popularity of your website. To get lotsof inbound links, try article and forum marketing, simple tricks that can drive lots of traffic. Link exchanges with other similar sites will help.
  • Get a blog and use your keywords daily to post about things in your niche. This increases the authority and ranking of your blog so that you can rank better and get more visitors to your site.

These steps can help to increase your website ranking on major search engines, Follow them, use your keywords in everything you do and you’ll see more traffic directed to your websites.




What Is RSS?

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Do You Understand What RSS Is?

RSS can have more than one meaning behind it. Usually, RSS stands for “really simple syndication” but it can also mean “rich site summary” or “RDF site summary”.

The meaning behind, ’RDF’ is resource description framework. That should help explaining the meaning associated with RSS, now let’s look at what it can do.

Exactly what is RSS in the realm of really simple syndication? It is a tool that allows sites to give a quick summary of important links and descriptions in XML format. This essentially allows them to syndicate their content by allowing other blog owners and webmasters to use this summary as part of a list of summaries on a specific topic.

Webmasters and blogmasters will gather a number of these summaries using a feed aggregator or feed reader. Rather than asking, “what is RSS”, this tool will ask “where is RSS” and then find it.

The aggregator tool will locate RSS feeds and collect them from various sites such as, Yahoo and MSN, and will select smaller sites like a personal blog or a news sites.

The blogmasters and webmasters then take the script generated from the aggregator and insert it into their blogs. The RSS feed is then created in this way and will automatically start pulling news items and blog posts each time they come up. Whenever the blog or site page is refreshed, it will display the latest items.

Taking advantage of this tool is good for two reasons. By using your own RSS feed, you will be able to have your content distributed across the internet without having to pay each time you submit a press release, or contact other blog owners and webmasters.

If you have your own personal blog page, then by using an RSS feed you can add fresh content to it much easier and faster. This will allow you to constantly put new content links and summaries on your blog without spending the time to hunt around for related information. You just need to choose a feed aggregator to select the potential feeds you can use and these can be found on a list of news sites and authority blogs. Plus, you can create your own custom feeds by adding any of your own selections that you find.

Do you now understand the basics behind RSS? Simply put, using RSS is a very easy way to generate traffic to your blog and to display additional summaries you find on other blogs.

Wholesalers Dropshipping – Selecting The Correct One For You

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Out of all the online businesses available, the dropshipping business seems to be one of the best, especially for novices. This is because it only requires you to market the products of the wholesalers dropshipping supplier. Once you get an order and the payment from the client, you pay the dropshipping company their fee for shipping. The latter acts on the order and dispatches the product as per the requirement. The quality of the service the supplier offers will be critical to the growth of your business.

This is the reason why you need to know how to select the best, wholesale drop shipping supplier, if you want to succeed in this business. The shipper must be reliable, as this is critical to your business, and the shipper must provide reasonably priced products, as this will determine your profit and sales turnover. The quality of the products is also very important, as this will build your reputation, and lastly, products should be well stocked so the dispatch of an order will be fast and efficient. The reliability of a company can be checked by referring their name to the BBA, as well as running a check on the internet for information. Unreliable dropshipping companies can be a source of great embarrassment, not to mention losses. The quality of the dropshipping products can be checked by asking them for samples.

Another quality that you will require in your wholesalers dropshipping supplier is the ability to accommodate small orders, along with large orders. Ideally, there should not be a minimum limit on an order. This will be critical if you are new to the business, since initially you likely will be dealing with small orders. Though it is often difficult to find such suppliers, the trouble to find one will be well worth your trouble. This is one thing that you should negotiate with the drop shipping company in advance, since once you have the order from the client, it should be honored by your dropshipping supplier.

The quality of the wholesalers dropshipping supplier will directly impact the success of your business. It is therefore in your interest to identify the best there is online and enter into a contract with them. Among the most critical factors is the honesty and dependability of the drop shipping wholesale company, as this will generally cover all other requirements in the business. It is also imperative that you connect to such suppliers that do not impose any minimum amount of orders, making it easier for you to set up your business initially.

If you pay attention to the news, especially the financial news, then you know that today’s economy is significantly worse than it was last year. This downturn in the economy means that business owners have to be smarter about their expenses. They have to watch and carefully stick to a budget. Even drop shipping rates are under close scrutiny. If you are a business owner then you need all of the information possible on your shipping needs. Thankfully there are plenty of books and programs out on the market today to help you.

Some Great Tips For Ecommerce Web Sites

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The internet is the defining factor for business labeled as eCommerce as it is the essential medium to make it work.

Following a few simple rules are all that is needed to elicit a positive response from visitors.

The sales process is better with fewer steps

In good eCommerce design it has been demonstrated that there is a direct correlation between the number of clicks a person has to make in order to complete a purchase and the volume of people who abandon their shopping cart before checking out.

You need to make the checkout process as simple as possible on your eCommerce web site so that potential customers are not discouraged easily through poor navigation.

Ensure customers are aware of stock levels

Make sure that customers can check the availability of stock early on in the sales process.

Customers will quickly leave your site if you do not show them what stock is available. Purchasing on the web is easy and it is also easy to find another site to make your purchase.

Ensure web browser compatibility

Make sure you view your site in a variety of browsers to ensure that it is presented correctly. This really is a good rule of thumb for any site that you might be creating. Make sure that you at least view your site in Internet Explorer and Firefox as these are the two most commonly used browsers.

Use sensible words in your hyperlinks

Name your links appropriately using a sensible description that means something to your customers. For instance, ‘Music players section A’ is much less descriptive than ‘iPod Nano range’.

Double check your hyperlinks

Make sure that all the hyperlinks work on your site and that they click through to the correct destinations. Broken links will make your visitors think that your site is not professional.

Use Web graphics that are simple, clean and small in size

Graphics are great for illustration, but you need to ensure they are optimized for the web.

This means that you should use a graphics program such as Adobe Photoshop or Macromedia Fireworks or perhaps one of the free ones that you can find on the web to reduce the file size of your graphic images in order to ensure that your eCommerce internet solution does not take too long to load its pages. Visitors tend to leave sites that load too slowly.

This exercise becomes a balancing act between quality versus file size, but usually a good compromise can be obtained.

Create a straightforward checkout process

The final stage of your eCommerce process is also the most stressful for your customer. You need to ensure that your customer is feels safe using your site to make a payment. That of course means that you need to provide a secure payment process in which they can entrust their personal details.

Most web hosts will offer the Secure Socket Layer method that ensures your site is encrypted to protect your customers personal details. Tell your customers about the security arrangements you have in place on your eCommerce web site in order to protect their personal information.

If you follow the tips outlined above then you will avoid most of the common pitfalls that you might encounter when developing your eCommerce web site.

VPS Web Hosting for Small Businesses

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If you are running a small business website and have grown your site to a point where you are attracting many hundreds or even thousands of visitors per day, you will need to start thinking about using a more powerful web hosting plan.

One solution may be to go out and order a dedicated server, but this option can be an expensive one. If you can’t afford a dedicated server at this point but require a similar site performance, then VPS web hosting may be a better solution for you.

VPS (virtual private server) hosting consists of one server divided into multiple isolated accounts, and each VPS account has its own independent operating system with it’s own web server and mail server resources, so there is no sharing of resources with other customers even though your accounts are on the same server. Just like a dedicated server, you can have access to all configuration files within your account which means a greater ability for you to install and run custom software if you’d like to.

VPS web hosting accounts are designed to cope with a high level of traffic. Most VPS plans provide bandwidth allowance of 100’s of gigabytes which is usually more than enough for most purposes, even for extremely popular websites.

While some experienced webmasters will want to manage the technical aspects of their VPS accounts, this can become a time-consuming and complicated task for the unprepared. This is one reason many people prefer to have their VPS web hosting accounts fully managed and monitored by the web hosting company. Sometimes you may need pay a few dollars per month more for this, but this can free up your valuable time and energy to concentrate on providing quality content and promoting your site.

VPS hosting plans usually cost considerably less than a dedicated server. A managed dedicated server might cost from $150 per month up to $300 per month or more, but you can expect to pay just $35-$50 per month for an entry-level, fully managed VPS hosting account and this will allow you to run multiple sites from one account. You should be provided with an operating system, control panel, your own allocation of RAM memory, plus large space and bandwidth resources. At least 256MB guaranteed ram is suggested in order to run your control panels and database driven sites smoothly. For higher traffic sites consider starting with 384MB or 512MB of guaranteed Ram or more.

Many websites that offer VPS hosting also offer cheap reseller hosting plans if you are interested in becoming a hosting reseller.

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