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You are here: Home / SEO / Search Engine Strategy Basics

Search Engine Strategy Basics

November 15, 2008 by Tricia

How much you succeed can be directly tied to how much SEO work you do, good internet marketers know that SEO is very important.

Using SEO techniques you can ensure that your website comes up at the top of searches and you get a ton of new traffic to your site. The process of SEO involves choosing the best keywords for your website content.


In this article we’ll show you several key ways that you can optimize your site for search engine spiders.

  • Know all your keywords and make sure you use them not only in titles but in content too. Doing this will make sure that your niche specific keywords will come up high in the search engines when people are using them in searches. Having your site show up in search results will get you way more traffic.
  • When designing and building your website, make sure that your keywords are in your web page headings and sub-headings.
  • Have high quality, unique and fresh content on your website. Duplicate content can result in your website being penalized by search engines. Having fresh content means that your website will get indexed by search engines and more people will visit your website because you have useful content on your website.
  • Submit your site to lots of web directories. This will help your site get found more easily by search engines.
  • Make links with other sites that are similar. In and Outbound links can greatly improve the popularity of your website. To get lotsof inbound links, try article and forum marketing, simple tricks that can drive lots of traffic. Link exchanges with other similar sites will help.
  • Get a blog and use your keywords daily to post about things in your niche. This increases the authority and ranking of your blog so that you can rank better and get more visitors to your site.

These steps can help to increase your website ranking on major search engines, Follow them, use your keywords in everything you do and you’ll see more traffic directed to your websites.




Filed Under: SEO, Site Promotion, Webmaster Tips, Writing and Speaking Tagged With: marketing, search_enging_marketing, SEO, traffic

Comments

  1. Susan/Unique Business Opportunity says

    November 16, 2008 at 10:13 pm

    I’m finding you information useful. Being new to this, I can use all the help I can get.

  2. Norhafidz says

    November 27, 2008 at 5:33 am

    I always questioning about the act of submitting blog to web directories. Since it will put our website in a new ‘unpopular’ (in terms of PR) page, will it be a major contributor in our position on SERP?

  3. Stanley says

    December 8, 2008 at 12:57 pm

    Thanks, I’m still fairly new at this and plan to implement your tips.

  4. email marketing pro says

    January 16, 2009 at 2:28 am

    These are great tips on SEO basics. Article marketing is extremely powerful for generating traffic and for generating SEO links. I always encourage others to start learning SEO basics to understand search engines and Internet Marketing – it really is fundamental.

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