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You are here: Home / 2009 / Archives for May 2009

Archives for May 2009

Why Your Blog is Not Making Money

May 28, 2009 by Tricia

When it comes to professional blogging, it’s hard to make sweeping generalizations, especially when it’s about the average earnings of a blogger.  Some people make money blogging fairly easily, ringing up a thousand dollars in revenue in their third month alone.  Some bloggers, however, don’t have as much luck, even if they felt that they did their best with their sites.


If you’ve hit a dead end as far as your blog’s earnings are concerned, there’s bound to be a combination of factors behind that.  Below is a list of some fairly common reasons why a blog isn’t earning as much money as it should:

1.  You’re asking for money too soon in the game:

Blogs take a long time before they can get recognition and be established as a credible source of information for a particular niche.  Because of this, it’s probably going to take a while before you see any rewards from your efforts.  Competition is stiff in the blogosphere, and much of the first months (or the first year!) of your blog will be spent in establishing why you’re different from the rest.  Until you’ve actually made a name for yourself (and your blog), revenue will be hard to come by.

For some people, it takes only three months before the cash starts rolling in.  For others, however, it can take longer than a year before any rewards seem apparent.  Be patient, work hard at your blog, and your efforts will pay off sooner or later – exactly when that will happen is still a mystery.

2.  Ads have taken over your blog:

You put up your blog in the hopes of getting some extra cash, and one of the first things you do is plaster your blog with Google Adsense in the hopes that your blog will be a revenue market.  Smart idea?  Absolutely not.  When you’re first starting out, the last thing you want to do is drive away readers, which is exactly what you’ll end up doing if you cover your blog with ads at the get go.   Keep advertising to the barest minimum if your blog is still new, and work on building your reputation through the quality of your blog posts.

3.  You’re not updating as often as you should:

Some bloggers work under the assumption that 3 or 4 blog posts in a week is a good posting rate if they want to monetize their blogs.  Unfortunately, bloggers have to work much harder than that, especially if they’re just starting out.  By delivering fresh content at a regular pace, you’re giving off the message that you can be relied on to provide new and valuable information every time.  Regular updates also prod Google and other major search engines to index your blog frequently, which can positively affect your search engine rankings in the long-term.

4.  Money is your primary concern:
This is one of the most fundamental mistakes that bloggers commit:  blogging only for the sake of money and nothing else.  While it’s okay to want to make money blogging – who doesn’t? – what’s more important is for you to actually be passionate about what you’re writing and to be devoted to your blog and its progress.  Bloggers who are in it only for the money  tend to flood their sites with marketing gimmickry that don’t yield long term benefits.  More dedicated and substantial blogs, however, are the winners in the long run.

If any of these common traps are exactly the sort you’ve fallen into, it’s not too late!  Just make a few key adjustments and changes to your blogging strategy, cultivate some patience and tenacity with your blog, and the rewards will come to you in due time.




Filed Under: Blogging Tagged With: Blogging, blogging for money, making money blogging

Try Out Article Marketing – It Works

May 28, 2009 by Tricia

Any website owner who starts down the path of internet marketing will soon discover how many “guru’s” are out there all claiming some secret trick to boost your search engine rankings.  The reality is there are a few things to really pay attention to, but most of it really comes down to hard work.  Depending on what keywords you want to rank for, you can achieve success in a week or 2 or it may take months of hard work to get any results.

Aside from basic webpage SEO stuff to make sure everything is done correctly, the biggest single factor still in your rankings is the number of links and where they come from.  The PR (page rank) of the site linking to you is important, as is the content on that site.  Reciprocal links used to work really well (you link me, I link you) but now its really downplayed by Google as a valid method of links.

The easiest way to get links is through article marketing.  This is not the least work path, its the easiest as far as results go in my opinion.  The setup is simple:

  1. Do some keyword research on your topic.  Pick 2-4 keywords you will focus on.  Make sure they get decent search volume but do not go after stuff that is too generic (meaning it will have unusually large searched volume) – those will be way too hard to rank on in a reasonable time.
  2. Plan on writing 10 – 12 articles of 300-400 words each, using 2 of the keywords with links to your site in each article, with no more than 3 links per article total.Use the keyword itself as your link text, not http://.
  3. Publish 4 of the articles on a major article directory that has good ranking such as Ezine Articles or ArticlesBase.  These have human reviewers so it will take a bit of time to get your article published.  Luckily they do not expect it to be the first time its published, so while you are waiting there you can post it elsewhere.
  4. Make sure you get some software that helps to spin the article content and links.Spinning an article allows you to auto substitute other words or phrases into the article each time it is published so you get a slightly unique version to a totally new version depending on how much you spin it.  DO NOT try to use rewriting software – I have seen none that do a decent job – usually it reads like garbage and that will not help your rankings.  If you spin an article right, you can easily get 10-20 different reading articles from a single article, enough to not worry about duplicate content out there (and possible penalties).
  5. The next step is to mass distribute your articles to sites looking for great content.  You can do this manually for free, or find some tools to purchase that can greatly speed this up.  I usually choose to pay some money in the savings of time.  There are so many things to do, you have to trade off somewhere.  You want to make sure you spread out the distribution – its unnatural for any site to go from no links to 500 links in 1 day – what is more natural is 0 to 10 to 18 to 25 to 40 … over several weeks build it up.
  6. You will need to start tracking your ranking level on the few keywords you have picked out.After you have used article directories to get about 300 links or so you should start to see a boost in rankings.  Some keywords that are not as competitive, much less, and of course, some it might take thousands.Your goal on most keywords should be to get into the top 10-15 in ranking, number 1 is nice but sometimes the effort needed to keep and hold it is not worth it.
  7. In addition to the article work, you can also use social media accounts to link to each of the articles you publish AND also to your main web site.  You should make a hub pages site and a squidoo lens about your site or niche as well with links to the site.

Sites all want fresh content on them to improve their quality score.Most want articles about their site topic to keep the viewer on the site longer and to get better search engine ranking.  This is exactly why article marketing works – you get links on distribution sites, webmasters get to search for content to add to their site from what is published.

Filed Under: Sales and Marketing Tagged With: article directory, article marketing, articles, content, free articles, free content, journal articles

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