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You are here: Home / Blogging / Why Your Blog is Not Making Money

Why Your Blog is Not Making Money

May 28, 2009 by Tricia

When it comes to professional blogging, it’s hard to make sweeping generalizations, especially when it’s about the average earnings of a blogger.  Some people make money blogging fairly easily, ringing up a thousand dollars in revenue in their third month alone.  Some bloggers, however, don’t have as much luck, even if they felt that they did their best with their sites.


If you’ve hit a dead end as far as your blog’s earnings are concerned, there’s bound to be a combination of factors behind that.  Below is a list of some fairly common reasons why a blog isn’t earning as much money as it should:

1.  You’re asking for money too soon in the game:

Blogs take a long time before they can get recognition and be established as a credible source of information for a particular niche.  Because of this, it’s probably going to take a while before you see any rewards from your efforts.  Competition is stiff in the blogosphere, and much of the first months (or the first year!) of your blog will be spent in establishing why you’re different from the rest.  Until you’ve actually made a name for yourself (and your blog), revenue will be hard to come by.

For some people, it takes only three months before the cash starts rolling in.  For others, however, it can take longer than a year before any rewards seem apparent.  Be patient, work hard at your blog, and your efforts will pay off sooner or later – exactly when that will happen is still a mystery.

2.  Ads have taken over your blog:

You put up your blog in the hopes of getting some extra cash, and one of the first things you do is plaster your blog with Google Adsense in the hopes that your blog will be a revenue market.  Smart idea?  Absolutely not.  When you’re first starting out, the last thing you want to do is drive away readers, which is exactly what you’ll end up doing if you cover your blog with ads at the get go.   Keep advertising to the barest minimum if your blog is still new, and work on building your reputation through the quality of your blog posts.

3.  You’re not updating as often as you should:

Some bloggers work under the assumption that 3 or 4 blog posts in a week is a good posting rate if they want to monetize their blogs.  Unfortunately, bloggers have to work much harder than that, especially if they’re just starting out.  By delivering fresh content at a regular pace, you’re giving off the message that you can be relied on to provide new and valuable information every time.  Regular updates also prod Google and other major search engines to index your blog frequently, which can positively affect your search engine rankings in the long-term.

4.  Money is your primary concern:
This is one of the most fundamental mistakes that bloggers commit:  blogging only for the sake of money and nothing else.  While it’s okay to want to make money blogging – who doesn’t? – what’s more important is for you to actually be passionate about what you’re writing and to be devoted to your blog and its progress.  Bloggers who are in it only for the money  tend to flood their sites with marketing gimmickry that don’t yield long term benefits.  More dedicated and substantial blogs, however, are the winners in the long run.

If any of these common traps are exactly the sort you’ve fallen into, it’s not too late!  Just make a few key adjustments and changes to your blogging strategy, cultivate some patience and tenacity with your blog, and the rewards will come to you in due time.




Filed Under: Blogging Tagged With: Blogging, blogging for money, making money blogging

Comments

  1. Conduit Clan says

    May 29, 2009 at 10:29 am

    These are some very good points. A lot of people expect to just start a blog and instantly be making cash, and it isn’t that simple. It takes a lot of hard work to start bringing in a significant amount of traffic and therefore money.

  2. Bruno says

    May 31, 2009 at 6:12 am

    After trying many ads solutions on my blog, I found that the the combination of Adsense together with Infolinks is the best way to monetize my blog. Infolinks is considered the highest paying in text ads provider since they pay me 80% revenue share!!!

  3. GMI Technologies says

    June 11, 2009 at 7:51 am

    It is very tough to get constant desired traffic on our blog. It requires lots of hard work to earn money from our blog site.

    You have give your dedicated white hat seo efforts to your blog. But you definitely get traffic and also earn moeny..

    Even i have also earned $200 from google adsense though my one blog site.

    Best of luck

  4. Dona says

    June 11, 2009 at 11:30 am

    My blog started to make very little money in comparison to before and I concerned about because of that. I knew that I have to make some adjustments but I did not exactly know what. I think,I am now understand the essence of the problem.

  5. Justin says

    June 11, 2009 at 11:27 pm

    Frankly speaking this is often the mistakes that new bloggers are creating. They are so intent on earning the moment their blog goes live, overlooking the fact that people ACTUALLY do care about content, let alone paid advertising. I found a site somewhere that wrote about the proper placement of ads that not only generates but also doesn’t annoy readers.

  6. Elliot Silver says

    June 16, 2009 at 1:37 pm

    It’s also important to write about a topic of interest to you. If you are passionate about your blog’s topic, your readers will be more engaged and trust you more as an expert. This will lead to readership growth and more revenue opportunities. It takes time though, but it’s worth the effort.

  7. Harson says

    June 18, 2009 at 9:47 am

    I see your points are reasonable. My blog is three months old, going to the fourth month. i have put some ads already, but not exactly to make money, but in the hope of later on after a month or so after placing those ads i will review them for my readers.

  8. Alfred says

    July 7, 2009 at 2:00 pm

    #4 is the most overlooked of all the points. If you’re blogging only to make money, your posts will reflect that, whether you’re conscious of that or not. A blogger who treats writing as a job comes off as boring and stiff. There are so many other blogs out there, that people won’t give a second thought to just packing up and moving on. You need to keep your posts casual and upbeat if you’re to really get people to stick around.

  9. gurgle says

    July 8, 2009 at 9:44 am

    You’re forgetting another vital ingregient of a blog…actually having something to say! So many writers out there jsut babble on inanely about nothing when readers want interest and information. A balance is key to a successful blog.

  10. joshua says

    July 15, 2009 at 4:37 am

    nice post there.

    people tend to overlook what a blog’s purpose really is. newbies in the blogsphere tend to fall for all those no-no’s (admittedly, I’m one of those before).
    thanks for this insight though.

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