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You are here: Home / 2009 / Archives for August 2009

Archives for August 2009

Marketing your Website in Bear Market

August 23, 2009 by Tricia

According to the U.S. based National Bureau of Economic Research, recession is a significant decline in economic activity spread across the economy, lasting more than a few months. We usually notice this in gross domestic product, employment, income and sales. As years go by, some business and investment glossaries add to the general definition that recessions are often indicated by two consecutive quarters of contraction of gross domestic product.

There have been and are still many discussions between various business owners, marketers and professionals all over U.S if we really are in a state of recession. It is still in dispute amongst the world leaders if we truly are experiencing a period of recession. Nevertheless, it does bring up a sensitive issue for many businesses. There were questions that have started to come up such as, “Should I continue putting in money on marketing? Or should I set back those overheads until the economy is at a better state?”

Branding is the Key

In these tough times, it is important to maintain a stable base, especially now that growth and stability are primordial questions in a company’s existence. When these two factors are in question, the thoughtless reaction for many businesses is to back off on their marketing labors until a bull market returns. In fact, marketing your business at times of recession is an intelligent move. Rather than viewing an economic downturn as a business death sentence, consider it as a unique opportunity. Companies with bigger budgets might consider spending more on marketing, compared to the rest that have limited resources. They may see this opportunity to quash the competition and literally, out-market them to gain more sales and revenue. If what you are offering is what your customers need, then you are already one step ahead. Customers are vigilantly weighing their options and will persist in searching for high-quality, reasonably priced merchandise and services.

It is likely that your competition will be less visible since many companies just hold back and fail to realize the less obvious opportunities that downturns offer. Therefore, they leave potential market share on the table. Thus, your continued marketing efforts stand out and are more likely to be heard with less clatter in the marketplace.

It is the same principle that you should consider in marketing your website. There are countless business owners that make use of websites as their means of communicating with their prospective customers and targeting their audience. A website provides double visibility for your business and serves as a bridge in getting through to your prospective customers. It also allows you to generate substantial passive income online and establish your brand. It would now be a great opportunity for marketers who truly understand the inner workings of search engine marketing to be able to help in providing the much needed assistance to these companies. They should be able to convey to companies that the best way to gain the fruitful clicks of online shoppers is to gain the widest exposure they can possibly have. The marketer’s goal is to make the companies understand that now is the best time to promote your website with affordable SEO.

Reaching your Audience

Sometimes, you may be in awe if your audience will continue to patronize your products or services when times are rough. If you were able to establish your brand, your supporters will absolutely continue to support and patronize your product and services. Websites greatly contribute in establishing your brand and reaching out to your customers so it is imperative to heighten your visibility at all times, even if we are said to be in bear market. With so many options available, you can always start with economical SEO packages to “test the water” before committing to a long-term marketing campaign and making a larger investment. According to many, search engine marketing can be used effectively for retention and lifetime value and expansion.

Keep in mind that the economy will bounce back sooner or later. Constant marketing at times of recession not only helps preserve momentum, but also is likely to leave an ineffable imprint on your target audience’s memory, making them more likely to return in a more stable economy. Those that fail to put effort in or reduce their marketing efforts in a downturn have a much harder time recovering once the economy turns around.

In hard times, it is vital to promote trust and rapport between you and your customer, to understand their behaviours and needs, and to always be ready in addressing their concerns. Keep on building and managing your brand value in the market by promoting your website and your business will be able to withstand any economic downturn.

The threat of recession leads many to be reactive. Take a proactive approach instead and discover ways to leverage this as an opportunity for your brand. By doing so, your company will come out stronger and long-standing.




Filed Under: Site Promotion Tagged With: how to generate substabtial passive income online, promote your website with affordable SEO, SEO packages

4 Things All Articles Must Have – Don’t Forget!

August 23, 2009 by Tricia

The 4 Things You Need to Have in Your Website Articles!

The importance of having articles in websites today, is vital for all internet marketers to be successful. Articles are a key factor in generating traffic to your site and ultimately are what will make it successful. It has become a key element in making a site work and earn a profit. If you are a web owner or site operator then the articles you use, will need to work with your topic and you need to have a strong inclination, on which to use and where to use them.

Articles have been known to be the driving force in generating traffic to a website. Getting better rankings on search engine pages is also done by your articles, often making them the determining factor in that regard. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.

It is not just about stuffing your site with articles, they have certain requirements as well. In order to get the most benefits from your articles, your site will need to have each of the requirements. Each article will need to be interesting to your customers and well written, so they will keep returning to your site for more. People are more likely to recommend good articles to their family and friends.

Here are some tips to help you in making your articles.

1. Keywords and Keyword Phrases.

The keywords and keyword phrases that you use should always focus around your article. People, will usually visit websites to either browse around, or they are looking for specific topics of interest to them. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for; e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera, or it could be anything they want.

That is why it is imperative to have keywords in your article that are related to your site. For example, if you maintain an auto parts site, you must be able to have articles about cars and their parts. You can purchase the tools you need on the internet that are created to help webmasters locate and find the most beneficial keywords and keywords phrases on any given topic. These resources will help you determine the keywords to use in your article.

2. Keyword Density

Now that you have your keywords and keyword phrases, you must use them fully. Having effective keyword density is essential in order for a search engine to be aware of it.

Articles should at least have ten to fifteen percent of keyword density in their content, for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site.

Basically keyword density is just the number of times you use a keyword or keyword phrase in your article. Of course, the number of times you can use them, will depend on the size of the article. An effective article must have a keyword density that is not too high or too low. If you use them too much you can loose article structure quality, and then you run the risk of appearing overeager, which is a turn off to readers or even to the search engines.

A low number may be ignored by the search engines.

3. Good Articles

Having good content is another reason why keyword ’overkill’ is a bad idea. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.

Often people who visit sites, enjoy looking at facts, statistics and figures. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. This will help people to feel confident that what they are reading is true and something they can rely on.

4. Linking Articles

If you are going to submit your article to ezines, or add your article to newsletters or other sites, it is crucial that you remember to ALWAYS include a link back to your webpage site.

Have a little resource box with a brief description of your site and it should always be placed right after the articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.

Filed Under: Site Promotion Tagged With: articles, keyword phrases, linking articles, links within your article, using keywords, website articles

Telling Good Traffic From Bad

August 23, 2009 by Tricia

Know How to Increase Good Website Traffic

Serious website owners are looking for ways to increase the traffic to their sites on a continuous basis. Unfortunately, some of these website owners are taken advantage of and fall victim to some of the many traffic schemes and scams found on the internet.

They advertise that their product is sure to produce high traffic volume and generate what sounds like easy money, with the purpose of getting people to purchase their product. Too often the problem is that having a high volume does not automatically mean you will make a large amount of money in sales.

Getting good traffic to your site is when people click on a link related to their topic of interest and then they get directed to a website containing information on that topic. The bottom line is, that the best and most dependable sources of targeted traffic will come from links that people click.

Being able to determine which clicks actually result in sales is vital. To track conversions from click to sales, depending on the type of shopping cart software you are using, you can then create a custom order confirmation page – i.e. the page that is displayed once the transaction is complete.

This is very easy to do if you’re using a payment processing service such as PayPal.

It’s well known that each search engine and each web site has a particular type of user (age, interests etc.), and they all have different interest that will lead them to purchase. All of these things are important for you to know and increase website traffic, so that your advertising dollars will be spent in the most advantageous places.

By following these tips and advice you should be able to increase the traffic to your website dramatically.

Filed Under: Site Promotion Tagged With: good web site traffic, increase site traffic, increase website traffic, targeted traffic, targeted website traffic, website traffic

How to convert your keywords into higher affiliate sales…

August 19, 2009 by Tricia

You already know that the affiliate with the most clicks gets higher sales, the question is how can you too get more clicks and higher sales.

The answer is simple: turn your blog keywords into affiliate links. With this cool tool you can actually not only do that, but also hide your links [protect yourself from thieves] and even display keyword-rich links at random through your blog post [this feature is truly powerful].

I’ve been using this amazing WordPress plugin on several of my blogs for months now – take a look through some of the posts on this site and you find several customized affiliate links. I’ve had an over 200% increase in my affiliate commissions since I began using this fantastic tool!

Check it out yourself at:

MaxBlogPress Ninja Affiliate

Oh and this plugin – Ninja Affiliate is on SALE! You can get $30 off the regular price if you buy before Midnight on Friday August 21st!

Filed Under: Affiliates, Blogging, Making Money, Wordpress, Wordpress Plugins Tagged With: Affiliate, affiliate marketing, blog, commission, easy, hide links, keywords to links, make money, ninja affiliate, on sale, plugin, sale, Wordpress

Survey Reveals What People Hate About Websites

August 19, 2009 by Tricia

What makes you want to click out of a website before you read the first sentence? For me, it is cheesy music with no “off” button.

Signs of Webmaster Newbies

All of us have been “newbies” at one point in our web-mastering lives.To make what we thought were impressive sites, we spent hours searching the free JavaScript sites, dhtml sites and so on for copy-and-paste scripts.

You can easily spot a first timer’s website because of the smorgasbord of java-scripts, animations and other copy-and-paste components. The problem is, this makes a site look amateur.

Creating an Amateur Image

You might have a brick and mortar business that’s been around for the last decade, with tons of satisfied customers.On the net, however, your visitors do not know who you are.A professional online image will create trust.  When designing your website, here are some things to avoid so that your business does not look amateur or like a fly-by-night operation:

  • Dark, heavy backgrounds with hard-to-read fonts – For a business website, it’s best to use a plain white background and black text so that your visitors can read it easily. Some first timers are tempted to have patterned or colorful backgrounds, with different text colors. Not only does it make your text hard to read, but if you are including pictures of products, it is hard to make them blend in with the background.
  • Pages that are larger than the browser screen – There’s nothing more irritating that trying to read a web page that scrolls across the screen. Generally, web users use 1024 x 768 as their desktop resolution. Try to remain within those confines.
  • Sound effects – Everyone has different tastes when it comes to music, but even if you discovered music that appeals to every single person alive, don’t make it automatically load on your site. With a music site, there are scripts that will allow the user to click “play” at his or her option. This goes with audio advertisements or other background sound effects — provide a way to pause the sound or shut it off.
  • “Cool” effects – About 8 or 9 years ago, it was real “cool” to have a flash presentation on the index page. Everyone was doing this. This does not establish your online reputation. Flash introductions take forever to create and many of them are just downright stupid. These intros can take a long time to load and most people will not wait around to view them. Page fading effects, animated images and scrolling text are things that beginners seem to think are cool. When I first started out, I was guilty of adding these things because I thought it made me look like I knew what I was doing. However, the harsh reality is that these effects are a wate of time and a turnoff. I’ve seen some sites, designed by supposed design specialists, where the links scroll by really fast and you have to “aim and shoot” just to be able to click a link. Don’t bother adding these effects. People are visiting your site for information or products, not a bunch of movement that’ll give them a headache.
  • No clear navigation scheme – Many people enter a website by the interior pages, not at the home page. You should give your visitors a way to easily click through your site. Menus that are positioned on either the left or the top of the web page are the most popular and will be most familiar for your visitors. The key is that no matter where you place your menu, make sure that it is consistent throughout your site. A missing or confusing navigation menu is a sign of amateur web design.
  • No search feature – Particularly if you have a large product line that you are selling or if you have a content rich site, always include a search box to help your visitors. If you do not know how to do this, there are quality free services such as Google search.  This makes your site “user friendly” and shows that you care about your visitor’s experience on your site.
  • “Secret” prices – If you’re selling products, include the price. Don’t force your potential customer to go through the shopping cart process just to find out the price — many are turned off by this and will not do it in the first place.
  • Policies – An amateur site will not include privacy policies, terms of use and, when selling products or services, returns and shipping policies. You should also provide contact information, particularly if you are selling products or services.
  • Under construction pages – “Under construction” or “coming soon” pages are a surefire way to announce that you’re an amateur. If you are not done with a page yet, do not link to it. Add a link to your menu or sitemap at such time as the page is completed.
  • No online shopping cart – If you are selling a product, provide a way for people to purchase your product online. When people are looking to buy something online, they want to be able to buy it immediately. Chances are, they do not want to send you a fax with their credit card information or mail in a check or money order. If you don’t have a merchant account, take a look at PayPal or, if y ou are selling digital products, consider services like Clickbank.There are free shopping carts available for people who already have a merchant account, such as Mals-e.com, which also gives you the ability to offer an affiliate program.

What’s Your Top Gripe?

Newbie or pro, you can voice your opinion about what makes a stinking website at the NotGuru’s survey about poor website design.If you’re looking for giveaways, software and tips to help your fledgling online business, the Not Guru blog delivers plenty of resources every day.  Take the site design survey today and feel free to submit your comments – the results are quite interesting.

Filed Under: Web Design Tagged With: javascript, newbies, sound, survey, Web Design, website design

Advertising Guide and everything Advertisers should know about Facebook

August 19, 2009 by Tricia

Have you ever wondered how money is made on social networking sites like MySpace and Facebook? People make money on these websites each day through their advertising services. But is it worth the time and effort it takes to create a banner ad and a link? That is a question only you can answer. There is no definitive advertising guide that will help you make the money you want through the use of Facebook, yet there are things you can learn about the website.

Facebook is a social networking website devoted to promoting interaction between its members. You can use the Facebook application as a way to share stories, find friends or if you are trying to make money blogging, use it as part of your internet marketing strategy. You do this through blogging and through bulletins found on the Wall within Facebook. You can post networking news for the world to read through your profile. Again, if you are trying to build a passive income stream and wish to display blogs products from an online store, then simply upload photos into albums so that visitors and friends can see your merchandise. Clicking on these pictures will lead them into your online store and hopefully to a sale, all without doing nothing more than a few posts in your Facebook account.

Business experts can be your advertising guide. Take a cue from them and see how it is that they get so much business through ads. Another great way to understand how advertising works is to take a look around at different websites. Do you notice the flashing banners and advertisements that are lit up? They beckon people to “click here” and be transported to their website.

Often times, we hear about merger news about Facebook being acquired by a large company, such as Google or Yahoo. As of yet this has not occurred and if founder Mike Zuckerberg has anything to say about it, it will not be happening anytime soon. This means that for now your advertising services are still in need. When you advertise through a banner ad, Facebook gets a portion of the sale. It is this portion that allows Facebook to remain free to the public. It will stay free as long as there is daily advertising by companies and businesses that want to put their banner ads onto the site.

As mentioned above, media facts are not always correct. Everyone posts stories about how Facebook is failing to generate enough money to keep operating. They say that it will eventually be totally eclipsed by social networking giant MySpace. You cannot heed all of these news stories if you are trying to create a business with Facebook. Any advertising guide will tell you to research the facts but it still takes some luck to make it all work.

Filed Under: Social network Tagged With: advertising guide, advertising services, facebook, social networking, social networking sites

The Power Of Backlinks For Increasing Your Traffic

August 19, 2009 by Tricia

Backlinks Are The Key to Traffic

Generating a great website is only part of having an Internet presence.  If no-one can find your site when searching then you might as well not spend any time building your site.

The most important thing that you can do to have an effective web presence is have other web sites link to it.  Typically, there are 2 types of links, one-way and reciprocal.  Both are easy and effective strategies to building traffic but one is much more effective than the other – one-way links.

Reciprocal links are when you link to a site and that web site also links back to you.  This was the most popular type of linking a few years ago and is still widely used.  Some site owners get great traffic by using in a link exchange service or system created specifically for reciprocal links.  A link exchange is a group of site owners that exchange links with one another.

The other type of linking is called one-way linking.  This is when one site links to your web site; however you do not place a link back.  Sometimes you may agree to exchange backlinks to different sites which is called an n-way link exchange.  Google really prefers this type of linking compared to reciprocal linking.  But, it can be very difficult to get a one-way link.  There are three chief strategies for getting one-way links: submit your web site to directories, give away something significant that includes your link, pay for a link on someone else’s high ranking web site.

1. Creating backlinks by submitting your web site to directories is generally free unless you choose to upgrade.  Directories are special web sites that list other web sites that visitors may be interested in and are usually hand edited so they have additional authoritative weight in the search engine algorithms.  There are software applications that can help with the tedious procedure of filling out directory web forms.  One of the least expensive is Directory Site Submitter.

Directory Site Submitter will let you create and manage multiple projects with multiple sites per project and then help you submit to over 400 free directories.  The links from these websites will be helpful for SEO reasons more than actual traffic.

2. A great solution is to give away something of value that contains your link.  Articles are very common since so many people need site content.  They are cheap to write and can be effective at drawing one-way links to your site.

3. Steer clear of purchasing links on sites for SEO purposes.  It can cost up to $100 a month or more to put your link on a high pagerank site and it still might not be counted in the search engine formula.  Google has frequently said that purchasing direct links will not be of benefit for SEO.  However, you might still use this technique to drive traffic from a high traffic site to your site.

The real truth is that if you are working to build  long term income, it is going to take a while before your web site becomes profitable.  A long term strategy for a site may take six months or even a year for it to start generating income.  It is also important to start building back links at once.  Choose your links carefully.  Make sure that you are not choosing links from low level web sites, scraper web sites or backlinks from bad neighborhoods.

Keep in mind, in today’s competitive Internet environment, if you would like a successful website then you will have to do at least as much or more SEO than the sites on the first page of search engine results.

Filed Under: SEO Tagged With: backlinks, directory submission, Links, pagerank, search engine optimization, SEO

Key WordPress Search Engine Optimization Factors to Focus On

August 19, 2009 by Tricia

A caboodle of advice is available on the web with reference to the things folks ought to do to gain good rankings with Google and other SE’s for WordPress pages.

It’s easy to get confused when you consume everything that is out there, because some people agree with others while some totally disagree and offer different advice.

You can be very suspicious of any advice given by someone who says you should use search engine submissions, or employ FFA sites. What is pertinent to gain outstanding rankings was highlighted recently in a survey performed by SEOmoz of a number of search engine optimization experts.

In summary, here are the 4 most important SEO ranking factors, according to their consensus opinion.

The Right Keywords in the Title

The use of the correct keywords when writing the text for the title tag of a WordPress page is extremely important. Not only does it help with higher search engine rankings, it also assists with higher click-through from the search engine listings to your page. It’s of reduced use to be listed high in the results and not receive that many clicks. The ultimate goal is to get as many visitors to your pages as possible.

The SE highlights in bold the keywords that were used by the web surfer. When the right keyphrase of the title is shown in bold, it stands an improved opportunity of being noticed and receiving a mouse click. Notwithstanding, bolded keywords aren’t the only element to think about when crafting the page title tag.

A wisely crafted title tag, that tempts the user to click through, can give you a lot of additional clicks. It is better to receive a hundred clicks from listing number 5 with an eye-catching title tag compared with fifty clicks from position number three with a badly written title tag, right?

Anchor Text used by Links to Your Site

The anchor text that is used in the hyperlink that points to your web site from an external site counts a lot in the SE algorithms to figure out what your site is focused on. And, what your web site is all about influences to a large extent what keywords it will rank for in the search engine listing.

If at all you can exert any influence on the anchor text that other web sites utilize when they link to your site, then it’s an extremely productive investment of your time.

A larger number of sites that link to your web site with a certain keyword, or variations of that keyphrase, will cause the SE’s to more easily believe that your site is all about that particular keyphrase.

It is far more advantageous if the content of the destination page on your site contains that particular keyphrase and phrases similar in meaning.

The Global Link Popularity of the Web Site

Search engines calculate the relative importance of a web site by using the volume of links that are pointed to the site. This includes both the quality of hyperlinks and the quantity of hyperlinks.

The more different sites that have links to your site, the higher the SE’s will rate the deemed importance of your web site.

Building links does not stop. There can never be a sufficient number of links pointing to your website.

True, it’s possible to build links too fast and that can raise some alerts in the algorithms of the search engines.

However, if it’s done as an ongoing effort with a longer term outlook, every link deserves the effort of acquiring it. The links all add up to a higher perceived importance of your web site.

Internal Linking Structure of the Site and the Ensuing Link Popularity

Naturally, some of your web pages will obtain more links than others. Those that don’t get lots of links could be the real money pages that you’d desire to rank well in the search engine listings.

The internal linking structure, as well as the anchor text employed in the internal links, is how you distribute PageRank inside your own site. The wisest approach to success is to install the plugin for WordPress SEO that is explicitly built to do that.

Some SEO experts say that an internal link to a page carries the same value as a link from an external page. That doesn’t mean your web site will rank with nothing more than internal links. What it means is that you can get a certain page ranked by pointing internal links to it even though it doesn’t have a lot of external backlinks, on the condition that the remainder of your web site has accumulated enough PageRank from external backlinks.

Filed Under: SEO Tagged With: blogs, plugin, search engine optimization, SEO, Wordpress

The Fast and Easy Solution for Web Developers- Joomla Tutorials!

August 13, 2009 by Tricia

The Joomla! content management system (CMS) is an open source content management system for web developers to build and manage web sites quickly and easily. The structure of Joomla! allows developers to build complex sites and customize them to the specific needs of their clients, while providing an easy to use interface for clients to manage and update their sites on their own.

Most domain hosting companies already support Joomla!, so enabling is a snap. Joomla! allows the web developer to customize the look of the site via a template. Many free templates are available, others are available at modest fees, and they are all customizable to match client branding. A site can be set up from scratch quickly, or discretely customized with the help of Joomla Tutorials.

Functions can be added to Joomla! through the installation of extensions, which come in the form of components or modules depending on their function and complexity. There is a wide variety of components and modules available, from statistic counters to mailing list applications, blogs, forums, and much more. The Joomla! web site allows users to search for and download components and modules. Joomla! can support e-commerce applications, inventory control, and product controls for the retailer.

Joomla! is an open source cms system. This means that the Content Management System and many of the components and modules, as well as the Joomla! sites are maintained and developed by volunteers. Users can donate to Joomla! to support overhead costs. A set of forums at the Joomla! web site provides a place for developers to ask questions and find answers to many questions about administration, installation, extensions, customization, templates, and much more. Some extensions created by third party companies require a fee to purchase and use, but many have evaluation versions of their extensions for developers to try out before purchase.

Joomla! is a great tool for the web developer toolbox, allowing developers to quickly and easily create vibrant and deceptively complex web sites that are a snap to upgrade and maintain.

Filed Under: Webmaster Tips Tagged With: joomla tutorial, joomla tutorials

Keep Your PC Safe With A Web Firewall

August 13, 2009 by Tricia

It is important to know how and why you should install a web firewall with the onslaught of computer hackers, scammers, and viruses that are prevalent around the Internet. Defense from malicious data harming your computer is provided by a web firewall. With one, you can avoid dangerous attacks that can wipe out your data or steal personal information.

The web firewalls available vary widely and you must determine which type is suitable for your computer. Chances are that your web firewall is already set up and ready to be used if you have a computer that came installed with the Microsoft XP or Vista operating system. However, it may not be turned on or working properly. Your own software needs to be purchased if you do not have one of these later operating systems. You may want to purchase separate software to complement Microsoft XP, as its version of web firewall doesn’t get great reviews.

There are many products available, including as the most popular – Norton, AVG, and McAfee and you can either visit a store that sells computer software or download a web firewall product through the Internet. Even from the leading companies, there are plenty of low cost versions available, with prices varying according to the sophistication of the software. Once in hand and prior to installing your web firewall, you need to take a few things into consideration. The program must not stop you using the functions that you need, such as file and printing sharing. The documentation provided allows the settings to be configured during installation or at a later date.

Access to certain parts of the Internet is limited by a web firewall. If you use a local area network or a router this may happen, so you should be aware how you connect. Secured networks are particularly difficult to access when you have a web firewall installed. If you work from home or connect to a company computer, you need to coordinate with the IT department in your company before installing a web firewall since they may have specific instructions concerning how to configure its settings so you are still able to connect to them.

Filed Under: Software Tagged With: firewall, firewalls, web firewall

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