Do you want to increase your SEO skills, here are 10 tips on how to optimize your website to ride up the search engine rankings.
Be bold
Use the tags around some of your keywords on each page once or twice, do NOT use them everywhere the keyword appears.
Deep linking
Make sure that you have links coming in to as many pages as possible. The search engine will think that your websites have a lot of worthwhile content when it finds other websites are linking to different pages on your site. The search engine will consider that your site is a shallow site of little value or your links were just generated by automation instead of by the value of your site if you have all your links come in to the home page.
Newsletters
Offer articles to ezine publishers that archive their ezines. The links are available for many years in their archives.
Become a foreigner
Try to get a business address in one of the foreign countries. Both Canada and the UK offer many directories for websites of companies.
Multiple domains
Search engines usually list only one page per domain for any given search, and you might want two or more. Also, only home pages are accepted by directories. So when you have several topics, it might be worth having several domains to support their own websites.
First come, first served
Search engine robots will only follow the first link they find to any particular page and they won’t follow additional links to the same page. Please also include text links in your navigation bar when you must have image links, and make sure that the text links show up first in the source code.
Not anchor text
Don’t overdo the anchor text. As the anchor text are looking the same, you should not overdo it, otherwise it may make your inbound links look like automation.
Titles for links
Links can get titles, too. It can help visually impaired surfers to know where you are sending them via making titles for links. Furthermore, some search engines figure this into their relevancy for a page.
Article exchanges
You’ve heard of link exchanges, article exchanges are like link exchanges, only much more useful. You publish others’ article on pudding pops with a link back. They publish your article on the top ten pudding pop flavors in other country with a link back to your site. You both have content. You both get high quality links.
Site map
A big site needs a site map, which should be linked to from every page on the site. With the help of a site map, the search engine robots will find every page in two clicks. A small site needs a site map, too. A small site map is also called the navigation bar.
There is a lot more to do with search engine optimization, and there are always more details when looking at an individual site. But these tips should help any website significantly improve its rankings.
I like the idea of article exchange. I see plenty of potential there as a labour saving tool. For sitemaps I’d even go so far as to say its worth having multiple site maps for larger sites to break them down into manageable categories.