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Thinking about applying SEO to your business website?

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A good majority of people are on the internet nowadays. Today almost every company has an online presence, selling music, insurance, tvs, clothing etc.

But if we don’t know a site to go to for a product, what do we usually do to find a suitable site? We use a search engine to help find our results, but usually we’ll look at the first few results, and maybe the next few, then move on -so its become something of a race to try and get to page one on Google. But how do you get your business to page one on Google? This is where SEO comes in.

SEO stands for ‘search engine optimization‘, which is basically where your website is tweaked and maintained to make sure you can bring in a maximum amount of visitors to your site, which in turn will help you power your way up the rankings. So how is this done? Search engines such as Google work on the ‘key words’ that you type into them to help you find what your looking for. Knowing what the most searched for phrases are important, as you can optimise the site to include those words, making yourself more likely to be found underneath them. Search engines penalise for over using a phrase, but don’t under use it either. Have as many keywords as you want, but have a select number to really focus on, usually the ones that get typed into a search engine the most. The keywords can also vary from page to page on the website, to get a certain page to page one status on a search engine, so customers can go straight to the product page. Search engines know about  the keywords stored on websites and individual pages by sending their search engine robots, known as ‘spiders’ to view the search engine and a few of the site pages.

So in general, SEO can help get more people to see your site, which can lead to more people buying from you and a increase in business.

Interested in finding out more about SEO or giving your site an SEO review? Click on the links to find out more




Google Wants To Help You Make More Money Online

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Chances are you’ve seen the ads for the latest and greatest Internet Marketing software program that is suppose to help you make loads of money in short order. It seems more and more these offers can be found at every corner of the Internet. And all you have to do is send them 7.

I’ve been earning extra money as an Internet Marketer for many years now. In that time, there has been thousands of programs that are suppose to help Webmasters. In this time, I’ve used a lot of software. Out of all this software, I can say honestly that there has only been a few that I would pay for. The truth of the matter is, you don’t need a lot of software to be a successful Internet Marketer. I make a lot of money using free software available to anyone.

In fact, Google has some free tools that are better than a lot of the software on the market today. If you don’t want to shell out big bucks for software, give these free tools from Google a try.

The first free program I use is Google Trends. Trends is one of my favorite services from Google. It helps me see what is being searched for currently. Trends keeps track on searches performed on Google and list the most popular searches every day and even hourly.You can even track popular searches each hour through Trends. One you use this service a few times, it won’t take you long at all to figure out how profitable this service can be for you.

Google’s Keyword Research Tool will help you to make cash online. Any Niche Marketer worth his computer knows how important this tool is. The Keyword Tool shows you how many times someone has searched for specific keywords, competition for those keywords and how much those advertisers are willing to pay. I use this tool to zero in on profitable niches. This tool is one that most people who make money with Adsense use.

Serious Webmasters will want to use Google’s Webmasters Tool program. This is an important tool for those of you with websites. This tool does several things. The two most important ones in my opinion are that it shows you the top keywords your website ranks for plus it will show you how many backlinks your site has and how many backlinks each page has. This will help you know which keywords or keyword phrases your site needs optimized for.

Google Analytics is another important Webmaster tool that you’ll find helpful in pulling serious user data from your website with. Unlike Google’s Webmaster Tool, Analytics digs down deep to show you detailed information about your website. The list of features and benefits of this program are too numerous to list here, but it’s easy to say that this free tool does what other tools costing hundreds of dollars can’t do. Analytics allows you to see which keywords are most popular for your site, how many people found your site through specific keywords as well as telling you how long they were there and what they clicked on, if anything. It also shows you where they came from, whether it was a search engine or website. This is invaluable information when you’re trying to figure out where your traffic is coming from and how well your offers are converting.

This destroys the myth that you need high dollar software to make money on the Internet. With these free tools from Google, there is no need in spending a lot of money on other programs. You can take the money you save and outsource some of those boring chores of Internet Marketing that you hate to do, like writing articles!

Unravel the Secrets to High Impact Campaign Ads That Get Results!

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Google Adwords campaign can produce amazing results and can show its true potential in online marketing when you know how to take a proactive stance against failure by not simply ‘waiting’ for an outcome or thinking of this as a one-time project.

Making the most out of ad campaigns belongs to the experts domain since they have already perfected their techniques in getting results with their work but you can also produce your targeted result without having to equal the same amount of skillfulness through basic knowledge on keyword-copy combinations and making sense of its principles.

The Definitive Guide to Google Adwords author, Perry Marshall, presents some information and tips specifically on observing, plotting, and analyzing your ad campaign’s progress and tells you exactly how to direct your campaign the right way. The hard work has already been done; many Pay Per Click masters have shared their tips and strategies for optimizing campaigns and there is a very simple process to getting started on optimizing your own Adwords program.

You can begin by creating content-rich landing pages. Make sure that the landing page the page that you want visitors to come to when they click on the ad is full of quality information, is rich in keywords, and that it relates specifically to the offer or incentive you featured in your ad. This allows you to keep cost-per-click for your keywords at a minimum and people will not have a hard time looking for your page in the Google search results.

Second, check your usage of any negative keywords in your campaign ad. These negative keywords pertain to those that usually send in your site unnecessary or wrong kind of traffic. To firm this up, if your business is selling of gardening books and tools — you would not want to receive or attract visitors who wanted free gardening tips and events especially if your site is not offering them at all. Eliminating the words ‘free’ and ‘events’ from your list when using the Google Adwords Keyword Selector Tool will ensure your results are highly targeted and relevant to the market you are trying to reach.

Third, you can go through the ads of your competitor regularly. This can be done by ensuring that your ad does not resemble or is in no way similar to your competitor’s; otherwise, you could be giving away a bug chunk of your qualified traffic to them.

Finally, in presenting a similar information, you may conceptualize a creative ad copy and present this using a distinct angle; a good way to do this is through the use of action-oriented words in the headline wherein main words are typed in all-caps to ensure impact from the readers. You can also get other benefits from monitoring your competitor’s ads regularly; it helps you to find out which keywords may perform better than the others and vice versa.

Google Adwords campaign is an important and on-going process that produces more click-through rates (compared to your competitors) with proper optimization and fine-tuning strategies. Use any of these strategies to make sure your Google Adwords campaign is performing well and getting the results you want.

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